PALESTRA NA HFC Ft. MYERS, FL / 2025

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"No one wins this game alone. Let’s find the way out together."

“TIDA PROJECT” – A STRATEGIC MODEL

Connecting Brazil , USA , Soccer  and the 2026 World Cup

FOUNDATION

GLOBAL CONTEXT

FIFA World Cup 2026

The 2026 World Cup will be:

 •  Hosted in the USA, Canada, and Mexico

 •  The largest World Cup ever (48 teams)

 •  A global gathering moment

This creates a unique opportunity to:

 •  Engage nations

 •  Build bridges

 •  Reach people through a shared passion: soccer

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WHAT IS THE “TIDA PROJECT”?

It is not just about soccer.

It is a relational and cultural strategy using sports as a platform.

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1. BRIDGE: BRAZIL ↔ USA

 •  DFW has one of the largest Brazilian communities in the U.S.

 •  Soccer becomes a common language

 •  Events create natural connections between cultures

Result: People connect before they are ever “preached to”

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2. PLATFORM FOR INFLUENCE

These events are designed to:

 •  Gather people in a neutral and attractive environment

 •  Build relationships

 •  Open doors for deeper conversations

Soccer is not the goal — it is the gateway

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3. TYPES OF EVENTS

Examples include:

 •  “Brazilian Night” (cultural celebration inside soccer games)

 •  Soccer-themed gatherings

 •  Community events (youth, families, networking)

 •  Special initiatives like “The Game is Life”

Many of these events may also include:

 •  Faith-based conversations

 •  Leadership connections

 •  Community support

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4. STRATEGIC PRINCIPLE

Use a natural environment to reach people with a higher purpose.

In this model:

 •  Soccer = the door

 •  Relationships = the path

 •  Transformation = the goal

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KINGDOM PERSPECTIVE

This aligns strongly with biblical principles: Acts of the Apostles 2:42

The early church focused on:

 •  Fellowship

 •  Relationships

 •  Shared life

This model does the same: It creates environments where people:

 •  Belong

 •  Connect

 •  Open their hearts

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IMPORTANT CLARITY 

This is NOT about:

 •  “Growing the Kingdom” as an institution

 •  Increasing organizations

This IS about:

 •  Reaching people and bringing them into the Kingdom

The Kingdom does not grow in essence

People are added to it

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APPLICATION FOR DFW

This model can be adapted in DFW by:

1. IDENTIFYING THE PLATFORM

 •  Soccer leagues

 •  Community parks

 •  Local tournaments

 •  Cultural events

2. BUILDING RELATIONAL EVENTS

 •  Brazil–USA themed gatherings

 •  Family soccer days

 •  Youth engagement events

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3. FOCUSING ON CONNECTION FIRST

 •  No pressure

 •  No immediate preaching

 •  Build trust and relationships

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4. CREATING NATURAL BRIDGES TO FAITH

 •  Conversations

 •  Testimonies

 •  Small group interactions

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FINAL SUMMARY

The “TIDA Project” is:

 •  A strategic outreach model

 •  Using soccer as a universal language

 •  Connecting cultures (Brazil & USA)

 •  Leveraging the momentum of the 2026 World Cup

 •  Focused on reaching people, not building institutions

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REMARKS

“We don’t use soccer to grow an organization.

We use soccer to reach hearts.”